When a photographer forgets to hire a photographer


A while back I put some images of my dream space for a natural light studio on my vision board. I wanted to find a space with lots of natural light, high ceilings and hardwood floors. In north county San Diego. Preferably in Encinitas or Cardiff. No, this is not Europe and it is hard to find anything even remotely like this in downtown San Diego, but I knew the power of a vision board.

Yesterday I had my official opening of my photography business Micaela Malmi Photography- Express Your Divine re|SOUL|ution and yes, it was in a space, very much exactly what I was looking for. In Cardiff. The oldest building in town to be exact. I am now fortunate enough to have an office in this building with access to an incredible room where I do my natural light portraits. Ah, the power of manifestation!

30+ amazing, inspiring and fabulous women came to my event that was catered by Healthy Creations, decorated with amazing flowers by Floral Design by Ari ,sponsored by  Suja juice and Lemongrass AVEDA concept Salon & SPA. It was such an incredible feeling to be surrounded by so many supportive and positive women.

I haven’t stood infront of people in years (since highschool) but decided to do a small presentation (thank you Kat Cowley, my promotional Guru) on; guess what theme? The Magic of photography and how it relates to real life as well as the power of the word Resolution, the word from which I created my tagline. I did manage to throw in some fun exercises and helped guide my audience to find their re|SOUL|ution; that ONE word that defines who they are and what drives them. It was both scary and exciting to stand infront of people WIHOUT my camera. So thrilling in fact, that I completely forgot to take any shots of the whole event ( I believe this has never happened since I became a photographer). Sigh.

In my presentation I talked a bit about how easy it is to get caught up in how many likes a post/image gets on FaceBook or on Instagram, but what really matters is real connection, moments shared with loved ones, friends or a stranger. When secrets are shared. That’s the magic of life- real interaction. So, I guess I will just have to walk my talk and give up the fact that there isn’t much captured, in photos, of this event.

October 19th was a big deal on so many levels. New Beginnings, dreams coming true and adventures unfolding. I finally, at age 36, am taking the leap to start something by myself. I have finally reached the point in my life where I have the courage to take the leap into the unknown, to believe in myself.

Although I don’t have many images to tell this story, I will remember it for a very long time; the official opening of my very own photography business that didn’t get photographed. It’s pretty funny actually. And a little sad. But mostly funny. And it reminded me of how important it is to document life’s big events, to exist in photographs. And I fell in love with my job all over again.

Deep gratitude to my Ultimate man, Josh Bonas, that has been there for me, Always. Coaching me, inspiring me and holding my hand.

Peace, Love & Magic


PS attached are a few shots by Amanda Kriebel that luckily snapped some images with her phone. Thank you darling!

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